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Customer Demographics Analyzer

Problem Statement & Objective​

What problem does this extension solve?​

  • Many sellers lack insights into customer demographics, making it difficult to tailor marketing campaigns, optimize product offerings, and improve customer engagement.

Target Users​

  • The sellers and store owners on the Fynd Commerce who want to analyze their customer base.

Expected Outcome​

  • A data-driven extension that provides sellers with demographic insights using customer order data, enabling them to make better business decisions.

Why Should This Extension Be Built?​

  • Adds value by helping sellers understand customer demographics for better marketing and inventory decisions.
  • Provides actionable insights about geographical customer concentration & purchasing trends based on gender.
  • Enhances personalization strategies by allowing sellers to segment their customer base based on demographic factors.

Features & Scope​

Core Features​

  1. Data Collection: Gather customer data, including shipping addresses and gender, from order records.
  2. Geographical Analysis: Map customer distribution to identify key regions and cities with the highest concentration of customers.
  3. Gender Distribution: Analyze the gender breakdown of the customer base to understand purchasing patterns.
  4. Visualization Dashboard: Present findings through interactive charts and maps for easy interpretation.

Future Enhancements​

  1. Purchase Behavior Insights: Track customer purchases by demographics.
  2. Time-Based Analytics: Identify trends over time (e.g., seasonal demand based on demographics).
  3. Predictive Analysis: Use AI/ML to predict future customer trends based on existing data.
  4. Integration with Marketing Tools: Connect insights with Fynd’s marketing features for personalized targeting.

User Flow & UI Structure​

User Journey Overview​

  1. Installation & Authentication

    • seller installs the Customer Demographics Analyzer extension from Fynd Marketplace.
    • Logs in using FDK OAuth authentication.

  2. Data Fetching & Processing

    • Extension retrieves order data, customer addresses, and gender information from the Fynd Order API.
    • Converts customer addresses into geographical coordinates using a Geocoding API.

  3. Demographic Analysis & Visualization

    • Extension processes the data and provides insights such as:
      • Top Cities/Regions with the most customers
      • Gender distribution of customers
      • Demographic heatmaps for easy visualization

  4. Interactive Dashboard for Sellers

    • Sellers can view real-time demographic insights in a dashboard with charts and maps.
    • Option to export reports for further analysis.

APIs & Integrations​

  • Fynd APIs

    • Fynd Order API - Retrieve order details, customer shipping addresses, and gender data.

  • External APIs

    • Geocoding API (e.g., Google Maps API, OpenCage Geocoder) - Convert customer addresses into geographical coordinates.
    • Data Visualization Library (e.g., Chart.js, D3.js) - Create interactive charts and heatmaps for demographic insights.

Infrastructure & Development Architecture​

Backend Setup​

  • Authentication: OAuth authentication via FDK OAuth.
  • Database & Storage: PostgreSQL (for storing demographic insights).
  • Data Processing: Python/Node.js-based backend for transforming raw data into structured insights.

API Data Processing​

  • Retrieve order data from Fynd APIs.
  • Convert addresses into coordinates using Geocoding API.
  • Aggregate & analyze gender distribution and geographical data.

Dashboard & Visualization​

  • React/Vue.js-based frontend is used to display insights.
  • Chart.js/D3.js integration for interactive graphs & heatmaps.

Security & Compliance​

  • OAuth authentication for secure API access
  • API rate-limiting to prevent excessive data requests
  • GDPR-compliant handling of customer data (Data anonymization for privacy)

Deliverables & Submission Requirements​

  • Fully functional extension with at least MVP features
  • Secure API integrations with Fynd Order API & Geocoding API
  • Data visualization dashboard for customer demographics
  • OAuth authentication for storefront access
  • Video walkthrough (2-3 min demo)
  • README file with setup instructions & API documentation

Marketplace Review & Submission Checklist​

  • Extension functionality verified
  • OAuth authentication flows tested
  • UI/UX compliance with marketplace standards
  • Extension metadata (description, images, demo video) added

Summary​

  • This extension empowers Fynd sellers with customer insights through demographic analysis.
  • Helps sellers improve marketing strategies and optimize store targeting.
  • Easy-to-use dashboard with interactive maps & charts for real-time decision-making.

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