Google Ad Automator
Problem Statement & Objective
What problem does this extension solve?
- Running effective Google Ads campaigns in ad copywriting, keyword selection, and campaign management requires expertize. Many sellers lack the time and knowledge to create high-converting ads, leading to inefficient ad spend.
Target Users
- Sellers and store owners on the Fynd Platform who want to automate their Google Ads campaigns.
Expected Outcome
- A Google Ad automation extension that enables sellers to select products, generate AI-powered ad copies, and launch Google Ads with minimal manual effort.
Why Should This Extension Be Built?
- Simplifies the ad creation process for non-technical sellers.
- Boosts sales by automating high-converting Google Ads campaigns.
- Leverages AI to generate compelling ad creatives & text.
- Eliminates manual campaign setup, saving time & optimizing ad spend.
Features & Scope
Core Features
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Google Ads Authentication via OAuth
- Secure login for sellers using Google Ads API OAuth.
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Product Selection for Ads:
- Fetch product details from the Fynd Catalog API.
- Allow sellers to select products to feature in Google Ads.
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AI-Generated Ad Copy & Creative Elements:
- Auto-generate headlines, descriptions, and call-to-actions using OpenAI API.
- Auto-generate images/banners for ads based on product details.
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Automated Campaign Creation & Management:
- Create campaigns dynamically using Google Ads API.
- Set bid strategies & budgets automatically.
Future Enhancements
- Performance Tracking & Reporting (Monitor clicks, conversions, ROI).
- A/B Testing for Ad Variations (Compare different AI-generated creatives).
- Automated Retargeting Campaigns (Re-engage past visitors).
- Advanced Keyword Optimization & Ad Group Management.
User Flow & UI Structure
User Journey Overview
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Installation & Authentication:
- Seller installs the Google Ad Automator extension from Fynd Marketplace.
- Logs in via Google Ads OAuth authentication.
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Product Selection for Ads:
- The extension fetches product details from Fynd Catalog API.
- Seller selects the product(s) to feature in Google Ads.
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AI-Generated Ad Copy & Creative Elements:
- The system uses OpenAI API to generate headlines, descriptions, and CTAs.
- AI creates image assets for the ads based on product details.
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Automated Google Ads Campaign Creation:
- The extension programmatically creates ads via Google Ads API.
- Automatically configures ad groups, bid strategies, and budgets.
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Performance Tracking & Optimization (Optional)
- Fetch real-time ad performance metrics via Google Ads API.
- Display key insights on clicks, conversions, and ROI.
APIs & Integrations
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Fynd APIs
- Fynd Catalog API: Retrieve product details (images, descriptions, pricing).
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External APIs
- Google Ads API: Authenticate sellers via OAuth and manage Google Ads campaigns programmatically.
- OpenAI API: Generate ad copy, headlines, descriptions, and creative ad elemts.
Infrastructure & Development Architecture
Backend Setup
- Authentication: OAuth authentication via Google Ads API.
- Database & Storage: PostgreSQL/MongoDB to store seller preferences & AI-generated ads.
- Data Processing: Python/Node.js-based backend for transforming product data into ad content.
Google Ads Workflow
- Retrieve product data from Fynd Catalog API.
- Generate ad copy & creative elements using OpenAI API.
- Configure campaign settings via Google Ads API.
- Launch ads dynamically & track performance metrics.
UI & Frontend
- React/Vue.js-based UI for product selection & AI-generated preview.
- Drag-and-drop customization for ad templates.
Security & Compliance
- OAuth Authentication for secure API access
- Google Ads API rate-limiting to prevent abuse
- GDPR & privacy-compliant handling of seller data
- Secure token storage for Google authentication
Deliverables & Submission Requirements
- Fully functional extension with MVP features
- Secure API integrations (Google Ads API, OpenAI, Fynd Catalog API)
- Seamless OAuth authentication flow for sellers
- Interactive UI for product selection & AI-generated previews
- Video walkthrough (2-3 min demo)
- README file with setup instructions & API documentation
Marketplace Review & Submission Checklist
- Extension functionality verified
- OAuth authentication flows tested
- UI/UX compliance with marketplace standards
- Extension metadata (description, images, demo video) added
Summary
- This extension automates the creation of Google Ads for Fynd sellers.
- Uses AI-generated copy & creative elements to optimize ad performance.
- Reduces the complexity of launching Google Ads campaigns.