Introduction to Extensions

Extensions are an add-ons that provides additional features on top of Fynd Commerce that sellers can integrate into their storefronts or business workflows. Before you start developing extensions, it’s important to understand the entities involved and how Extensions fit into this ecosystem.

Entity Relationship Diagram

Entities

• Seller: The person or team that uses Fynd Commerce to manage and grow their online business.
• Fynd Commerce: A comprehensive e-commerce platform that allows a sellers to showcase products, manage orders, process payments, and handle inventory.
• Storefront: The customer-facing section of the seller’s online store powered by Fynd Commerce. It displays products, integrates extensions, and enables the customer shopping experience.
• Customer: The person that shops on the seller’s storefront.
• Developer: The person or team that creates and publishes extensions.
• Extension: A modular add-on developed to enhance the functionality of Fynd Commerce.
• Fynd Partners: A platform that provides tools and support for developers to build, publish, and manage extensions in Fynd Commerce.
• Fynd Extensions Marketplace: The platform where extensions are listed for sellers to discover and install.

Glossary

Explore definitions and explanations for all key terms in our Glossary.

Diagram Explanation

1. A developer builds an extension to add new features to Fynd Commerce.
2. The extension is published on the Fynd Extensions Marketplace for sellers to find.
3. Sellers browse the marketplace, find relevant extensions, and install them.
4. The extension activates, adding functionality at the company level and/or on the customer-facing storefront.
5. Sellers configure and utilize the extension features within their Fynd Commerce account.
6. Customers interact with the extension’s features while shopping on the storefront.

Types of Extensions

Based on Business Solutions

1. General Extension
   1. Communication Extension (for example, WhatsApp Order Notification)
   2. Bulk Extension (for example, Bulk Coupon Generator)
   3. Marketing & Sales Extension (for example, Google Shopping Center, Newsletter Subscription)
2. Payments Extension (for example, Razorpay, Checkout)
3. Logistics Extension (for example, Multi Location Manager)

• Communication Extension
  A Communication extension automates and manages customer notifications using different channels, such as WhatsApp, Facebook Messenger, SMS, email, etc. These extensions improve customer experience by providing real-time alerts and updates on customer journeys, such as purchase confirmations, shipment status, and order cancellation.

• Bulk Extension
  The Bulk Extension is designed to streamline complex processes, allowing businesses to manage multiple tasks simultaneously with ease and precision. This initiative is in response to the growing demand for tools that support high-volume operations without compromising on speed or quality.

• Payments Extension
  Payment extension integrates payment gateway with the Fynd Commerce to provide payment processing services to sellers. Fynd's Payment Extension not only makes transactions easier for customers but also empowers sellers by centralizing payment management, reducing the time spent on handling payment issues, and minimizing checkout abandonment rates.

• Logistics Extension
  Logistics extensions on Fynd Commerce empower sellers by providing seamless integration and shipping with their preferred delivery partners. Exclusively developed by authorized partners, these extensions open up a spectrum of possibilities for sellers to manage their businesses' logistics.

Based on Distribution Method

• Public Extension
  Public extensions are intended to be used by a large number of merchants. These extensions are published on the Fynd Extensions Marketplace.
  Since public extensions are available to the general public, they must go through an approval process after creation. Fynd will review the extension to ensure it meets the quality & performance standards. Once approved, the extension will be published on the extensions marketplace.

• Private Extension
  Private extensions are custom-built solutions designed for one or more specific merchants. Unlike public extensions, private extensions are not published on the extensions marketplace.