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Automated Instagram Reels Generator

Problem Statement & Objective​

What problem does this extension solve?​

  • Creating Instagram Reels requires editing skills, creativity, and time investment, which many sellers lack. Without engaging video content, sellers miss out on maximizing their reach and conversions on Instagram.

Target Users​

  • Merchants and store owners on the Fynd Platform who want to automate their Instagram Reels marketing.

Expected Outcome​

  • A fully automated Reels generator that allows sellers to select products, generate AI-powered video content, and post Reels directly to Instagram with a call-to-action to their product page.

Why Should This Extension Be Built?​

  • Saves time by automating Instagram Reels creation & publishing.
  • Boosts sales by linking Reels directly to product pages.
  • Leverages AI to generate engaging video content from product details.
  • Enhances seller visibility with trending hashtag & caption generation.

Features & Scope​

Core Features​

  1. Instagram Authentication via OAuth

    • Secure login for sellers using Instagram Graph API OAuth.

  2. Product Selection for Reels

    • Fetch product details from Fynd Catalog API.
    • Allow sellers to select products for the Reel.

  3. AI-Generated Reel Creation

    • Convert product images & descriptions into video content using AI Video Generation API (e.g., Shotstack).
    • Dynamic transitions, animations, and music selection for engaging storytelling.

  4. Caption & Hashtag Generation

    • AI-powered caption & hashtag recommendations for maximum engagement.
    • Customization options for sellers to tweak captions before posting.

  5. Instagram Reel Publishing

    • The post generated Reels directly via Instagram Graph API.

  6. Call-to-Action (CTA) to Product Page

    • Add a Shop Now link to redirect viewers to the seller’s storefront.

Future Enhancements​

  1. Automated Scheduling for Instagram Reels.
  2. Multi-product Reel Generation (Carousel Style).
  3. Custom Branding & Filters for Seller Identity.
  4. Analytics Dashboard to Track Reel Engagement & Conversions.

User Flow & UI Structure​

User Journey Overview​

  1. Installation & Authentication

    • The seller installs the Instagram Reels Generator extension from Fynd Marketplace.
    • Logs in via Instagram OAuth authentication.

  2. Product Selection for Reels

    • The extension fetches product details from Fynd Catalog API.
    • Seller selects the product(s) to feature in Reels.

  3. AI-Generated Reel Creation

    • The system uses AI Video Generation API to convert product images into video clips.
    • AI applies dynamic transitions, background music, and animations.

  4. Caption & Hashtag Recommendations

    • AI generates engaging captions & relevant hashtags based on the product.

  5. Publishing to Instagram Reels

    • The extension posts the final Reel to Instagram via Instagram Graph API.

  6. Call-to-Action (CTA) to Product Page

    • A CTA link is added, directing customers to the seller’s product page.

APIs & Integrations​

  • Fynd APIs

  • External APIs

    • Instagram Graph API: Authenticate sellers via OAuth and publish Reels.
    • AI Video Generation API (e.g., Shotstack, RunwayML): Generate Reels from product images & descriptions.
    • OpenAI API: Generate captions, hashtags, and trending text suggestions.

Infrastructure & Development Architecture​

Backend Setup​

  • Authentication: OAuth authentication via Instagram Graph API.
  • Database & Storage: MongoDB/PostgreSQL to store seller preferences & AI-generated content.
  • AI Processing: AI Video Generation API integration for automatic video content creation.

Instagram Reels Publishing Workflow​

  1. Retrieve product data from Fynd Catalog API.
  2. Generate video content using AI Video Generation API.
  3. Generate captions & hashtags using OpenAI API.
  4. Format data into Instagram Reels template.
  5. Post the final content using Instagram Graph API.

UI & Frontend​

  • React/Vue.js-based UI for product selection & AI-generated preview.
  • Drag-and-drop customization for Instagram Reel templates.

Security & Compliance​

  • OAuth Authentication for secure API access
  • Instagram API rate-limiting to prevent abuse
  • GDPR & privacy-compliant handling of seller data
  • Secure token storage for Instagram authentication

Deliverables & Submission Requirements​

  • Fully functional extension with MVP features**
  • Secure API integrations (Instagram Graph API, OpenAI, AI Video Generation API, Fynd Catalog API)
  • Seamless OAuth authentication flow for sellers
  • Interactive UI for product selection & AI-generated previews
  • Video walkthrough (2-3 min demo)
  • README file with setup instructions & API documentation

Marketplace Review & Submission Checklist​

  • Extension functionality verified
  • OAuth authentication flows tested
  • UI/UX compliance with marketplace standards
  • Extension metadata (description, images, demo video) added

Summary​

  • This extension automates Instagram Reel creation for Fynd sellers.
  • Boosts engagement and sales by linking Reels directly to product pages.
  • AI-generated video content, captions, and hashtags for a professional touch.

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