Redirection schema for device that includes fallback URL, which is the URL to redirect users to the app store or a web page if the app is not installed, and fallback type, indicating whether the fallback directs users to the app store or a web page.

Flag for overriding redirection traffic to the web if the app is not installed when the link is clicked.

Redirection schema for device that includes fallback URL, which is the URL to redirect users to the app store or a web page if the app is not installed, and fallback type, indicating whether the fallback directs users to the app store or a web page.

Redirection schema for web that includes fallback URL, which is the URL to redirect users to the app store or a web page if the app is not installed, and fallback type, indicating whether the fallback directs users to the app store or a web page.