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WhatsApp Sales Assist

Problem Statement & Objective​

What problem does this extension solve?​

  • Customers often have to manually browse through storefronts to find products, which may result in drop-offs. A WhatsApp-based product search & checkout assistant enables a seamless, conversational shopping experience.

Target Users​

  • Sellers and store owners on the Fynd Commerce looking to automate sales via WhatsApp.

Expected Outcome​

  • A WhatsApp chatbot that assists customers in discovering products, adding them to a cart, and checking out—all within WhatsApp.

Why Should This Extension Be Built?​

  • Enhances customer engagement via WhatsApp, a widely used communication channel.
  • Speeds up the shopping process by allowing users to search & buy without visiting the storefront.
  • Reduces cart abandonment with a direct WhatsApp checkout link.
  • Increases sales conversions with AI-powered product suggestions.

Features & Scope​

Core Features​

  1. WhatsApp Authentication via OAuth:

    • Secure seller login using WhatsApp Business API OAuth.

  2. Product Search via Chat (Text or Image):

    • Customers can search for products by sending keywords or images via WhatsApp.
    • AI-based image recognition to find relevant product matches (optional).

  3. Dynamic Product Suggestions:

    • AI-powered product recommendations based on customer search & browsing history.

  4. Cart Creation & Checkout Link in WhatsApp:

    • Allow users to add products to cart directly from WhatsApp.
    • Generate a checkout link to finalize the purchase on the Fynd Storefront.

Future Enhancements​

  1. Voice-Based Search & Shopping (Customers can search for products via voice messages).
  2. AI Chatbot for Personalized Shopping Assistance.
  3. One-Click Order Feature (Users can purchase directly from WhatsApp without leaving the chat).
  4. Multi-Language Support for broader accessibility.

User Flow & UI Structure​

User Journey Overview​

  1. Installation & Authentication:

    • Seller installs the WhatsApp Sales Assist extension from Fynd Marketplace.
    • Logs in via OAuth authentication with WhatsApp Business API.

  2. Product Search via WhatsApp:

    • Customer sends a text query (e.g., "Red Sneakers") or an image of a product.
    • The system fetches matching products from Fynd Catalog API.

  3. Product Suggestions & Recommendations:

    • AI chatbot suggests relevant products based on search input.
    • Customer can browse images, prices, & descriptions directly in WhatsApp.

  4. Cart Addition & Checkout Link:

    • Customer can add products to cart via WhatsApp chat.
    • A secure checkout link is generated and sent for final payment on the storefront.

APIs & Integrations​

  • Fynd APIs:

  • External APIs:

    • WhatsApp Business API: Authenticate sellers & enable WhatsApp chat integration.
    • AI Image Recognition API (Optional): Identify products from user-uploaded images.
    • NLP AI for Conversational Shopping (Optional): Power AI-driven chatbot interactions.

Infrastructure & Development Architecture​

Backend Setup​

  • Authentication: OAuth authentication via WhatsApp Business API.
  • Database & Storage: MongoDB/PostgreSQL to store product search interactions.
  • AI Processing: NLP-powered chatbot & optional image recognition AI.

Shopping Workflow​

  1. Customer sends a product query (text/image) via WhatsApp.
  2. AI chatbot fetches product recommendations from Fynd Catalog API.
  3. Customer selects a product & adds it to their WhatsApp cart.
  4. The system generates a secure checkout link.
  5. Customer completes payment via the storefront checkout page.

UI & Frontend​

  • WhatsApp-based UI (No traditional frontend required).
  • Admin panel for sellers (optional) to track customer interactions.

Security & Compliance​

  • OAuth Authentication for secure API access
  • Data Encryption for user conversations
  • WhatsApp API rate-limiting to prevent spam
  • GDPR-compliant data storage & handling

Deliverables & Submission Requirements​

  • Fully functional WhatsApp shopping assistant
  • Secure API integrations (Fynd APIs, WhatsApp API, AI APIs)
  • Automated WhatsApp chat for product discovery & checkout
  • Seamless OAuth authentication flow for sellers
  • Video walkthrough (2-3 min demo)
  • README file with setup instructions & API documentation

Marketplace Review & Submission Checklist​

  • Extension functionality verified
  • OAuth authentication flows tested
  • UI/UX compliance with marketplace standards
  • Extension metadata (description, images, demo video) added

Summary​

  • This extension enables conversational commerce via WhatsApp.
  • Customers can search, discover, and purchase products using chat.
  • Increases sales conversions & engagement through AI-powered assistance.

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