| Customer | End consumer who purchases products and services offered through sales channels of a company. | User |
| Merchant | Either owner of a Fynd Platform account or its authorized staff members who can use the feature being described. | Seller |
| Selling Location | Physical Store, warehouse, storage facility, or fulfillment center where merchants keep their inventory stock. | Store, Location |
| Application | Sales channel through which customers explore merchant offerings and make purchase | Sales Channel, Storefront |
| Application API | Gives access to customer facing data of an application to power storefront user experience. | Storefront API |
| Application ID | Unique identifier of a sales channel of a company | |
| Company | A merchant account on Fynd Platform. | Fynd Platform Account, Merchant or Seller Account, Account |
| Company ID | Unique identifier of a company | |
| Extensions | Plugins that extend the functionality of a merchant's company on the Fynd Platform by offering additional features beyond the basic capabilities. | |
| Fynd Development Kit (FDK) | Suite of resources and tools designed to expedite extension and theme development and improve developer productivity. | SDK |
| FDK Client | SDK library that abstracts away the underlying complexities of making API requests to Fynd Platform and handling responses. | SDK libraries, FDK Client libraries, fdk-client-javascript, fdk-client-java, fdk-client-python |
| Theme Editor | Allows merchant to customise the appearance and functionality of their online store by modifying layout, and design elements. | |
| Partner Organization | A partner account created on Fynd Partners required for accessing Fynd Platform as a partner. | Partner Account |
| FDK CLI | Streamlines development tasks, enabling developers to create starter code template, build, and test extensions and themes efficiently from the command line. | |
| Environment | Cluster in which the extension or theme is being built. Can be derived from the domain where your partner account is created. If your partner account is created on https://parters.fynd.com then environment (or cluster) URL would be https://api.fynd.com | Cluster |
| Themes Marketplace | Themes store where merchants can explore and install ready to use themes for their online storefront. | Themes Store |
| Live Account | Represents an access of a partner organisation to a merchant operated company on Fynd Platform. Live account id is same as company id. | Company |
| Development Account | Test company on Fynd Platform used by developers for testing extensions or themes before they are made available to merchants. | |
| Partner Panel | User interface provided to Fynd partners enabling developing and publishing extensions and themes, managing development and live accounts, accessing resources, and tracking performance metrics. | |
| Action Component | Vue components that expose functions for theme developer to call Application API. | |
| Sections | Sections are re-usable UI elements which can be configured from Theme Editor. | |
| Blocks | Blocks are used as multi-entry props for a section. These are configurable from Theme Editor. | |
| Theme Components | UI Components exported from a theme. | |
| System Pages | Pre-defined pages for a theme. | Theme Pages |
| Global Components | Components defined in theme engine which can be used by theme developers. | |
| Fynd Platform Interface (FPI) | Class that helps manage extension theme bindings and listen to events triggered by theme engine in online storefront during customer sessions. | |
| Theme Binding | Enables extension UI components to be dynamically rendered in the online storefront. | |
| Public Theme | Themes that can be used and customized by multiple merchants as per their requirements. These themes are listed on themes marketplace. | |
| Custom Theme | Theme developed for a specific storefront and is not easily customizable for other storefronts. | |
| Partner Access Token | Authentication token generated from partner panel that is required to create extension and theme through FDK CLI. | |