Skip to main content

Meta Connect Extension (Instagram PDP Posting)

Problem Statement & Objective​

What problem does this extension solve?​

  • Posting product images on Instagram is time-consuming, requiring sellers to craft captions, generate hashtags, and add correct product links. This extension automates PDP (Product Display Page) posting, helping sellers effortlessly promote their products on Instagram.

Target Users​

  • Sellers and store owners on the Fynd Commerce who want to automate Instagram marketing.

Expected Outcome​

  • A Meta Connect extension that enables sellers to post PDPs directly to Instagram, with AI-generated captions and storefront CTAs.

Why Should This Extension Be Built?​

  • Automates social media marketing for sellers, reducing manual effort.
  • Improves sales conversions by linking Instagram posts directly to PDPs.
  • Enhances discoverability with AI-generated hashtags and captions.
  • Encourages brand engagement through high-quality, product-specific posts.

Features & Scope​

Core Features​

  1. Instagram Authentication via OAuth:

    • Authenticate sellers via Instagram Graph API OAuth.
    • Allow secure posting of product images to their business page.

  2. PDP Selection (Manual Only):

    • Sellers manually select a product from their catalog to post.
    • Fetch PDP details like image, title, description, and price.

  3. AI-Generated Captions & Hashtags:

    • Auto-generate engaging Instagram captions with Fynd product details.
    • AI-based hashtag suggestion for optimal reach & engagement.

  4. Instagram Post Publishing (Single Image Post):

    • Post product image + AI-generated caption on Instagram.
    • Supports single-image static posts only (for MVP).

  5. CTA Link to Storefront PDP:

    • Add a clickable link to the product’s storefront PDP in the caption or bio.
    • Use Fynd Storefront API to generate PDP links dynamically.

Future Enhancements​

  1. Carousel Post Support (Multiple Images per PDP).
  2. AI-Generated Instagram Reels (Product Video Posts).
  3. Automated Scheduling for Product Posts.
  4. Multi-Platform Integration (Facebook, TikTok, LinkedIn, etc.).

User Flow & UI Structure​

User Journey Overview​

  1. Installation & Authentication
    • Seller installs the extension from the Fynd Marketplace.
    • Logs in via OAuth authentication with Instagram Graph API.
  2. Product Selection for Posting:
    • The system fetches product details from Fynd Catalog API.
    • Seller selects a PDP to post on Instagram.
  3. AI-Powered Caption & Hashtag Generation:
    • The system auto-generates captions & hashtags using OpenAI API.
    • Seller can review/edit before finalizing.
  4. Instagram Post Publishing:
    • The image + AI-generated caption is posted to Instagram.
    • The caption includes a CTA link to the product’s storefront PDP.

APIs & Integrations​

  • Fynd APIs

  • External APIs

    • Instagram Graph API: Authenticate sellers & enable Instagram post publishing.
    • OpenAI API: Generate AI-powered captions & hashtags.

Infrastructure & Development Architecture​

Backend Setup​

  • Authentication: OAuth authentication via Instagram Graph API.
  • Database & Storage: No storage required (real-time API processing).
  • AI Processing: OpenAI API for captions & hashtags.

Posting Workflow​

  1. Fetch product details from Fynd Catalog API.
  2. Generate AI-powered captions & hashtags via OpenAI API.
  3. Upload post image + caption to Instagram Graph API.
  4. Add the CTA link to PDP in the caption.

UI & Frontend​

  • Minimal UI needed (Product selection & preview page).
  • Caption customization before posting.

Security & Compliance​

  • OAuth Authentication for secure API access
  • Rate-limiting to prevent excessive API calls
  • Data encryption for user session & credentials
  • Compliant with Meta’s API policies & Fynd’s security standards

Deliverables & Submission Requirements​

  • Fully functional Instagram PDP posting extension
  • Secure API integrations (Fynd APIs, Instagram Graph API, OpenAI API)
  • Automated caption & hashtag generation using AI
  • OAuth authentication for secure Instagram access
  • Video walkthrough (2-3 min demo)
  • README file with setup instructions & API documentation

arketplace Review & Submission Checklist​

  • Extension functionality verified
  • OAuth authentication flows tested
  • UI/UX compliance with marketplace standards
  • Extension metadata (description, images, demo video) added

Summary​

  • This extension automates Instagram PDP posting with AI-generated captions.
  • Sellers can post product images with optimized hashtags & CTA links.
  • Seamlessly integrates with Instagram Graph API & Fynd APIs.

Was this section helpful?